About Us

Welcome to BMW Motorcycles of San Francisco's Wunderlich online store. Opened in early 2011, this online store is designed to allow customers from around the world to browse and purchase the best aftermarket parts available for BMW Motorcycles. We are proud to be the U.S.'s first Platinum Wunderlich Dealer and the only located in Northern California. Our San Francisco showroom carries a large selection of Wunderlich products along with a huge inventory of BMW Motorrad apparel, parts and accessories. Below is a description of how our store came to be and a little background on how we work. Thanks for visiting us and ride safe!

From the late 1990's through March of 2008 the BMW Motorcycle franchise in San Francisco was owned and operated by the same people that run the BMW and MINI automotive franchises in SF. On March 31st 2008 the BMW Motorcycle business was sold to new owners so that the car store would have more room to grow their MINI department. Although any relocation within a metropolitan area presents challenges, we now have a facility that is specifically for BMW bikers and their machines.

Our building dates back to the 1930's and was, apparently, initially used as a repair facility for elevators. Most recently the building was rented by a major jeans manufacturer (that I am sure you are all very familiar with; they are based out of San Francisco) and used as a photo studio. When we took occupancy of the building we sandblasted the ceilings to give the whole shop a warmer feel and added the equipment required by any modern motorcycle repair facility. We also incorporated the wood ceiling in our new website ;) From design to permitting to completion the renovation took the better part of one year to complete.

One of the main elements of our new shop is the customer lounge. Our hope is that this lounge will serve as an oasis for weary travelers and as a hub of activity for all kinds of motorcyclists. The simple fact is that the comfort and satisfaction of our customers are our highest priorities. We hope that you will feel welcome the moment you step into our showroom, service department or lounge area. Of course we are always open to new ideas or ways to improve our operation and thereby your experience. If you have suggestions please e-mail us at ideas@bmwmotorcycle.com